Barcelona will certainly put on an unique set including the logo design from Catalan pop celebrity Rosalia’s “MOTOMAMI” cd for Sunday’s LaLiga Clasico versus Real Madrid at Camp Nou.
The iconography will certainly show up on the front of the jacket, changing the normal Spotify enroller branding, and also will certainly likewise be put on by the club’s females’s group when they organize Madrid in Liga F a week in the future March 25.
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The attention feat belongs to Barca’s sponsorship handle Spotify and also notes the 1 year wedding anniversary of the cd and also Rosalia’s success on the songs streaming solution.
Rosalia, that was birthed in San Cugat, half an hour north of Barcelona, was the most-streamed Spanish musician on the planet on Spotify in 2022. Tracks from the cd “MOTOMAMI” have actually been streamed over 1.8 billion times.
Barca introduced Spotify as their concept companion in March in 2015 when, along with tee shirt sponsorship, the club likewise offered the identifying civil liberties to their Camp Nou arena to the Swedish firm.
This will certainly be the 2nd time Barca’s tee shirt has actually been utilized to advertise a musician as component of the contract. For the organization Clasico at the Santiago Bernabeu in October, they replaced the Spotify logo with Canadian rapper and singer Drake’s emblem.
Followers of both Barca and also Rosalia will certainly also have the ability to obtain their hands on the one-off tee shirt– although they will certainly require to dip right into their pockets to do so. Barca have actually introduced that 1,899 tee shirts– a nod to the year the club was established– will certainly be cost EUR399 ($ 420) and also an extra 22 minimal version jackets will certainly get on sale for EUR1,999.99 ($ 2,114.)
It is not the very first time enjoyment and also football have actually integrated for promo. In the very early 2000s, Atletico Madrid used their shirts to promote a series of movies. As component of an arrangement with Columbia Photo, Atletico consisted of branding for movies such as “Spider-Man 2,” “Local Wickedness,” “Drawback,” “White Chicks” and also “Bad Boys 2” to name a few.
Extra just recently, The Rolling Stones introduced their very own line of unique Paris Saint-Germain goods, that includes football tee shirts in addition to strange offerings such as tennis shoes, moped headgears and also skateboards.
Bob Marley has actually likewise beautified a number of sets with both Dutch giants Ajax and also Northern Irish side Bohemians launching homages to the Jamaican reggae tale in the previous couple of years.