Google raises price of YouTube TV to $73 a month, blaming content costs

Shapes of laptop computer and also mobile phone individuals are seen alongside a display forecast of the YouTube logo design.

Dado Ruvic|Reuters

Google revealed a rate boost for its YouTube television membership on Thursday. It’s raising from $65 monthly to $73 monthly beginning in April, according to an e-mail sent out to customers on Thursday.

YouTube television is Google’s cable television substitute. It gives accessibility to live television and also cable television networks, provided via a net link.

” As material expenses have actually increased and also we remain to purchase the top quality of our solution, we are upgrading our cost to maintain bringing you the very best feasible solution,” the business claimed in the e-mail to customers.

Google’s relocate to enhance the cost of its over-the-air membership for cord-cutters follows a number of contending on the internet streaming solutions have actually likewise increased the quantity they bill, consisting of solutions from Disney, Apple, and also HBO.

In December, YouTube television safeguarded civil liberties to the NFL’s “Sunday Ticket” plan, which will certainly enable it to offer a package of out-of-market NFL video games that do not air on regional television to customers around the nation.

YouTube will certainly pay concerning $2 billion each year for the plan, CNBC reported, which had a number of various other prospective buyers consisting of Apple and also Disney. Google hasn’t revealed rates for its Sunday Ticket package, yet it set you back $80 monthly under its previous proprietor, DirecTV.

Google will certainly likewise reduce the cost of an add-on to gain access to higher-resolution 4K streams from $20 monthly to $10 monthly, according to the e-mail.

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